Perdue is all in on raising chickens right so families can feel good about what they eat; however, talking about yourself in a genuine matter is boring. We played in the notion of being self aware on an authentic subject that needed a little wink of humor.

Role: Concept Development, Art Direction, Storyboarding, Visual Design
Agency: Colle McVoy
Copywriter: Katelyn Bottoms
CD: Dustin Black