Tailgating has many unwritten rules, rituals, and legends… but only one hot sauce: Frank's RedHot.

To introduce six new flavors of its Dip'N and Squeeze line, we created a social-first campaign around the Dean of Tailgating, and launched a Tailgate Scholarship to reward that one person who will reign supreme in the parking lot.

Agency: Colle McVoy
CD: Ameth Barrera, Sergio Monroy