Outdoor Retailer is an annual event for outdoor business owners and enthusiasts. They approached our team with a need to get their audience back to attend their expo show post-pandemic. We created this playful digital campaign showcasing different situations one may face during their time in the great outdoors and positioned the brand as “Your Guide For Outside.”

Role: Art Direction, Concept Development, Storyboarding, Visual Design, Motion Development
Agency: Doner
CD: Stephen Osterman
Art Director: Tony Chiang
Copywriter: Matt Richter