Youtube x Coachella

Every year YouTube & Coachella will partner up to promote the festival’s livestream and I had the opportunity to get the word out on some of the featured artists for 2023. YouTube wanted to elevate the look and design of their approach to better connect with their audience so we focused on capturing hyper-specific moments that resonated with the festival and combined it with playful and dynamic illustrations.

Role: Art Direction, Visual Design, Motion Development


OLV

SOCIAL

 
 

Agency: Media.Monks

CD: Amy Low

Art Director: Tony Chiang