Consumers Energy needed help in educating the residents of Michigan and business owners on efficient ways to save energy. Enter Charles, your Michigan-friendly, neighborhood energy expert, and he’s here to teach some neat tricks on how to save some energy right from his home garage. What can’t this guy do?

Role: Concept Development, Art Direction, Storyboarding, Color Grading
Agency: Doner
CD: Steve Osterman
Art Director: Tony Chiang, Sara Showers
Copywriter: Amanda McCafferty