THE NORTH FACE:
THINGS HAPPEN OUT THERE
The North Face was in need to attract, inspire, and enable the next generation of female outdoor enthusiasts. My team and I tapped into the saying, “things happen out there.” It’s a phrase uttered to create fear and put a pause in someone’s plans. But we’re going to change all that. We want those who dare to adventure, particularly female travelers, to flip that coin. Because things do indeed happen out there, and we’re all for it.
Role: Concept Development, Art Direction, Visual Design, Motion Development
Award: The One Show Young Ones Merit
