PURELL: YOU CAN HANDLE IT
We all know that everything you touch has been touched by someone else. Gross. But what can you do, go through life not touching anything? C’mon. Whether it’s handrails, door handles, or merchandise, it’s all meant to be touched. With your hands. We created a campaign to playfully encourage people to relearn how to touch things. Because though germs are unavoidable, with Purell, you can handle it.
Role: Concept Development, Art Direction, Visual Design, Motion Development