Outdoor Retailer:
your guide for outside

Outdoor Retailer is an annual event for outdoor business owners and enthusiasts. They approached our team with a need to get their audience back to attend their expo show post-pandemic. We created this playful digital campaign showcasing different situations one may face during their time in the great outdoors and positioned the brand as “Your Guide For Outside.”

Role: Art Direction, Concept Development, Storyboarding, Visual Design, Motion Development


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Agency: Doner

CD: Stephen Osterman

Art Director: Tony Chiang

Copywriter: Matt Richter