BARKBOX: LOVE, HUMANS

If you’re not sure whether your pet likes you, you probably own a cat. A dog, on the other hand, will love you unconditionally regardless of how lame you are — they’re just that awesome. That’s why we created a campaign for BarkBox that speaks directly to dogs, aiming to give them joy in any situation and, in a small way, pay them back.

Role: Concept Development, Art Direction, Visual Design, Motion Development, Filming

YOUTUBE SPOT

Don’t understand Dogspeak? Turn on CC to activate human subtitles.

BARKMAIL

Creating an amazing product is one thing, but we also took into account how it’s delivered. Introducing BarkMail, where we deliver our treats and a bit of love to our special friends.

PARTNERSHIP

People often leave their TVs on for their dogs while they are away. So we provided dog-specific programming with content designed to make this act of love more enjoyable.

SOCIAL

BarkBox interacts with dog accounts, leaving posts in Dogspeak.
Below, the “see translation” function allows humans to view the translated version.