ARCO SOCIAL

Some people in Buttonwillow, California thought ARCO prices were low because of the quality of their gas. Of course, who better than Hanna, the ARCO Dashboard Hula Girl, to tame the trolls and emphasize that with ARCO gas, you can focus on the good times.

Role: Concept Development, Art Direction, Visual Design


 
 
 

Agency: RPA

CD: Stephen Chow

Art Director: Tony Chiang

Copywriter: Eric Lee